Why Stars love Monster Beats by Dr. Dre Studio Headphones?
Nowadays more and more people begin to ask – What brand of headphones has Lady GAGA wore on her ears? The fashionable headphones whirlwind, however, is much stronger than you could imagine. Many stars and stylish people all swagger through the streets in their Monster Beats headphones. Even Monster Company himself has not expected that their products would have become so popular that Kobe Bryant was fined after post-game press conference for wearing his Monster Beats Studio headphones which he bought himself.
Since the first released, Monster Headphones has been linked to Fashion. Its sound quality is excellent; however, Monster sets an idea and concept to its products that: First it is Fashionable; then it is a pair of Headphones. Usually, people would buy something they do not need just for not being OUT. People use headphones widely in daily life; however, seldom someone will buy headphones just for not being OUT. All Monster wanted was to produce a “Fashionable Product” based on the idea of Fashion.
At first, Monster found a Grammy Awards winner Dr. Dre, discussing how to produce a fashionable headphone product. They finally set their aims in the Hip Hop category. As Hip-Hop & Rap is an important branch of nonlocal American fashionable culture, there are many rapper products and Hip-Hop & Rap culture consumer goods in America. This is a market full of strong public appeal and easily attracting the youngs to join and get fascinated.
Like cars having luxury brands, based on high starting point Monster released its first headphones – Studio, and kept its marketing strategy of Fashion. In view of Dr. Dre’s popularity in America, Studio headphones soon received much attention. And because of its excellent quality and built-in amplifier headphone design, Monster Beats Studio can easily drive iPod – the most popular MP3 player in America. Monster Beats received a lot of praise, and, more and more famous people began to choose Beats Studio as their company. It is not because that Beats Studio is better than that of other brand in the quality aspect, but Studio has been labeled itself Fashion since its beginning. For these famous people, they need to keep themselves fashionable at all times and they need a pair of good quality headphones too; thus, Monster Beats Studio headphones become their choice.
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As a fashionable product, it must have a fashionable and unique appearance. As the first product of Monster headset, head-wearing type headphones come to the world. Before the very Monster headphones, headphones could be roughly divided into two types: one is high-end professional-grade headphones which are mostly used by people make a career in music, like brand AKG’s high-end monitoring headphones; the other type is best quality high-end headphones, what fanciers pursue, such as Sennheiser HD800. Beyond all doubt, these product have a common feature — splendid acoustic but inconvenient to carry. Other than high-end headphones, there are normal portable headphones which are quite small, and some of which are beautifully designed good looking product, however, still have some gaps in acoustic comparing with those high-end ones.
It is scarcely imaginable that someone fashionable wears a pair of big headphones without any fashion elements and wanders through the streets. However, Beats Studio comes at the right moment. First of all, Beats Studio has the moderate appearance, and taking American people’ body size into account, Studio has the moderate size. In the respect of wearing, though the built-in amplifier headphone designed Studio is a little heavier than normal headphones, you will not feel tight. As a kind of high quality headphone, Studio is very comfortable to wear — On-Ear memory foam and comfortable feeling leather. The unit shell has been done with high-light-reflecting processing. Though this process is challenge – easily to get fingerprint, Sudio’s light-reflecting is very skillfully as it is not reflecting light like a mirror and we will not easily notice that the shell gets fingerprint actually.
Secondly, Monster has designed a simple and easy-remember Logo for its own brand headphones. Complying with those mainstream fashionable consumer goods such as McDonald’s and Nike, they all have their won outstanding Logo as their company logo. These easy-remember logo make people tell these branded merchandise from others on the street or among similar products easily. In contrast, some other main world headphone brands, for example, Sennheiser and Audio-Technica, lack such a sharp logo.
Last but not least, in the respect of wire design which Monster does best, their designers also stopped the unique branded design, for example, the above optional high-rank “Monster Wire”, it has the same red coat just as the Studio. Going with such an outstanding wire, how couldn’t the Studio catch passers-by’s attention?
Monster has been founded for decades; however, it takes only about two years to successfully run the headphones business. And at the end of 2008, Monster has become the No.1 selling brand on the American native land. Many stars use Monster product and there comes the strong wind of Monster.
It doesn’t matter that you do not know Sennheiser or Audio-Technica. But if you do not know Monster today, then you are OUT! When Kobe was fined US$10,000 because of his wearing Beats Studio on the press conference, when stars such as LeBron James and Lady Gaga wore Monster Beats headphones in public places, as a young person today, you cannot disregard for Monster, just like that it is impossible that you do NOT know Nike.
Headphone orientations are many and varied; however, headphones are seldom connected with fashion. For years, headphones seems to fail in being a fashionable sign, which is similar to that effect caused by Sony Walkman and Apple iPod – in the past we did doubt that if such little articles hanging on the ears could become a necessary fashionable decoration on people’s ears just like other ornaments such as necklace or earrings; while Monster Beats, which started to release headphones in 2008, only takes about one year to “fulfill this dream” which many other headphone brands could not in the past.
Monster company successfully combines popular words such as fashion, sport and rock with its headphone brand tightly, attracting a lot of young consumers who pay attention to fashion and trends. Of course, the influence of Star users should not be neglected, either. When you see that Kobe wears the Monster Beats Studio on the press conference after the game, I think you could not neglect that and you will absolutely go to find out what the product is exactly.
About the Author
Hotsalesmart.com is a comprehensive enterprise with integration of research, development , design manufacturing and processing, the main products is famous brand multimedia headphones and earphone. We are occupying a leading position in headphone/earphone market gradually by our excellent production technology, strict quality control and perfect after-service!
Hotsalesmart was established in 200, We have our own agents in all the main cities of China.
In order to meet the different requirement of customers, our company will develop and supply various headphone/earphone with different specification and We aim to build up an international brand and made the great exploit. Our products become more and more popular in the domestic market. And so far, various products are exported to Europe, America, South-eastern and Middle East.
Sincerely welcome to contact us to make a good cooperation with us.
DEALEXTREME UNBOXING! March 4, 2010.
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